Goal 7 | Monterey Bay Career Connect

Goal 7 Career Pathways


Project | Monterey Bay Career Connect


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Young adults complete a career pathway, program or degree that qualifies them to enter a promising career.

Purpose

Monterey Bay Career Connect is a one-stop hub for college and career exploration available for free to the communities in the Monterey Bay Region.

Scope of Work

  • Connector.

    ATTEND

    Attend community and college events relevant to career and college exploration.

  • Connector.

    CREATE

    Create marketing materials, educator toolkit, online resources, and workshop content.

  • Connector.

    DEVELOP

    Develop new partnerships with local community organizations and schools in the Monterey Bay region.

  • Connector.

    PROMOTE

    Promote and share partner success stories, new career pathways, resources, and events via Monterey Bay Career Connect e-newsletter, press releases, social media, and email campaigns.

Goals

  • By September 2018, incorporate Cabrillo College academic programs into Monterey Bay Career Coach-accomplished
  • By October 2018, launch quarterly Monterey Bay Career Connect newsletter to the education community-accomplished
  • By December 2018, increase site visits to Monterey Bay Career Coach by 40%
  • By January 2019, increase social media engagement by 50%

Strategies

Working with Santa Cruz County and Monterey County Offices of Education, our team is sharing Monterey Bay Career Connect with middle school, high school, alternative and adult education learners.

Attending local college campus events (i.e. career and resource fairs), our team is sharing Monterey Bay Career Connect with college students and career centers.

A quarterly e-newsletter was sent to ~ 300 educators and workforce development contacts in the Monterey Bay region to promote use of the site and share resources.

Deliverables

  • Connector.Connector.

    Complete

    Created Career Coach Toolkit with downloadable PDF

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    Created new web pages: ‘Local Scholarships’, ‘Career Pathways’, ‘Marketing Materials’, ‘SAT Prep’, and ‘Plan for College’

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    Added social media icons and links to site

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    4 new sponsors of the site; agreements for 2018

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    Added Google Translator widget to site

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    Added Search bar and feedback survey added to site

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    Attended ~100 outreach events for 2018

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    IN PROGRESS

    Building ‘Personal Branding’ web page

  • Connector.Connector.

    Bringing on new sponsorship with local youth organizations

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    Developing social media strategies and campaigns